What should I ask myself when designing an experience?

George Treviranus
1 min readMar 15, 2016

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  1. Who am I designing for?
  2. How am I improving upon existing behavior/functionality?
  3. How can I reduce any perceived learning curves?
  4. What are the main features of <product>?
  5. Why does <user> need <product/feature>?
  6. Which device will the user be most likely to use for <product/feature>?
  7. What does <product/feature> help the user accomplish?
  8. Is <feature> a common UI pattern on <device/operating system>?
  9. How do I encourage <behavior> for <feature/product>?
  10. When/where is the user most likely to engage with <feature/product>?

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George Treviranus
George Treviranus

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